About TAG Private Lending.

The lending arm of TAG Industries. Based in Salt Lake City, lending to real estate investors within 100 miles of Salt Lake City since the partners started buying buildings here in 2013.

What TAG Private Lending is

TAG Private Lending, LLC is the lending arm of TAG Industries, a Salt Lake City firm that buys, owns and operates commercial real estate. It makes short term, business purpose loans to real estate investors, secured by a first position deed of trust on property anywhere in Utah within about 100 miles of Salt Lake City. It does not make consumer or owner occupied loans, and it does not lend outside Utah.

The loans pay for three things: buying and renovating a property to resell (a fix and flip), bridging the time between buying one property and selling or refinancing another, and carrying or repositioning a property for a short period.

The facts, in one place

Legal name	TAG Private Lending, LLC, an affiliate of TAG Industries
Based in	Salt Lake City, Utah. Mail: PO Box 520697, Salt Lake City, UT 84152
Where it lends	Anywhere in Utah within about 100 miles of Salt Lake City: Salt Lake, Davis, Weber, Utah, Box Elder, Cache, Morgan, Tooele, Summit, Wasatch, Juab and Carbon counties, from Logan to Nephi and Park City to Price. Nothing outside Utah.
Loan types	Fix and flip, bridge, short term financing. Business purpose only.
Property types	Houses, small multifamily and small commercial
Loan size	Up to $5 million. Most loans are $300,000 to $800,000.
Term	6 to 18 months, interest paid monthly, principal repaid at sale or refinance
Interest and points	10% to 18% a year plus 2 to 4 points, set per loan and given in writing before closing. No application fee.
Borrower equity	Usually 15% to 20% of the deal. The rehab budget can be part of the loan.
Position	First position deed of trust only
Speed	Answer within 48 business hours; funding within 7 days of approval
Who decides	TAG's own investment committee, the same people who own and operate TAG's buildings
Track record	The TAG team has closed more than 500 real estate transactions in the Salt Lake area since 2013
Contact	Investors@TAGIndustries.com or the loan request form

How a loan works, start to finish

You send the deal. Address, price, rehab budget, your plan and your exit, through the online form. About three minutes.
We answer within 48 business hours. A yes or no, with the rate, points, term and fees in writing. The terms we quote are the terms you sign.
We close within 7 days of approval. We work with your title company and fund at closing. The rehab budget, if included, is released in draws as work is completed.
You pay interest monthly and repay the principal when you sell or refinance, within the 6 to 18 month term.

How it differs from a bank

A bank usually charges less but takes weeks, wants tax returns and experience, and often will not finance a renovation at all. TAG Private Lending decides mainly on the property and the plan, charges more because the loan is short and fast, and closes in days. For a home you will live in, a bank or mortgage lender is the right place; TAG Private Lending does not make those loans.

Who is behind it

TAG Industries is run by three partners who have worked in Salt Lake real estate since 2010: one in acquisitions and dispositions, one in asset and property management, and one in investor relations and operations. Adam Hemberger leads investor relations. The firm owns industrial, office, retail and historic buildings across the Salt Lake Valley and invests alongside accredited partners. TAG Private Lending puts that same operating experience to work for borrowers: the people reviewing a flip have pulled the permits and hired the contractors on their own projects.

For investors in TAG Private Lending

TAG Private Lending is funded in part by private notes from accredited investors. Those offerings are private and are not offered on this website. Existing lenders sign in at the investor login; nothing here is an offer to sell or a request for an offer to buy any security.

Common questions

Is TAG Private Lending a hard money lender?

Many people would call it that. We describe ourselves as a private real estate lender: short term, first position, business purpose loans to investors, decided on the property and the plan rather than on tax returns.

Is TAG Private Lending licensed?

TAG Private Lending makes business purpose loans secured by real estate, which Utah treats differently from consumer mortgage lending. It is not a licensed investment advisor, broker dealer or financial planner, and it does not make consumer loans. Ask us about any licensing question and we will answer it directly.

Where is TAG Private Lending located?

Salt Lake City, Utah. Mail goes to PO Box 520697, Salt Lake City, UT 84152. Loans are made anywhere in Utah within 100 miles of Salt Lake City.

How is TAG Private Lending related to TAG Industries?

TAG Private Lending is TAG Industries' lending affiliate. The same partners run both. TAG Industries owns and operates buildings; TAG Private Lending lends to other investors.

Does TAG Private Lending lend outside Utah?

No. Anywhere in Utah within about 100 miles of Salt Lake City, and nowhere outside Utah. If a property is just past 100 miles, ask.

General information, not legal, tax or financial advice. Every loan is subject to underwriting, and terms are provided in writing. Updated November 5, 2026.